Blog

Notes, not thought leadership.

Things we have actually run into, written up so you do not have to run into them too.

Your conversion tracking is probably lying to you

Most accounts we inherit are not badly bid. They are badly measured, and every decision downstream inherits the error.

It is sold as automation that replaces the hard work. In practice it hides the hard work until it becomes expensive.

If the deliverable is "management", nobody can tell whether it happened. Here is what a retainer should specify instead.