The firm had grown from three people to forty, and the brand still looked like the original three. Worse, the site had accumulated forty-one pages that overlapped, competed in search, and contradicted each other on pricing.
What we built
A new identity system with rules that survive other people using it, and a site cut down to twelve pages that each have a job. The content consolidation was the harder half of the project and the half that moved the numbers.
What changed
Fewer, better pages ranked more strongly than many thin ones. Enquiry quality improved more than enquiry volume, which was the actual goal.